KOOSHOO means "feeling good" in Norf'k, the beautiful language of the founder's current base of Norfolk Island. Hair ties and accessories are a ubiquitous product for virtually every person on the planet! Creating plastic-free alternatives that are zero-waste friendly (biodegradable), made from renewable plant based materials, where ethical, fair pay and manufacturing conditions are standard is essentially genius! That the quality, style and performance are superior to the run-of-the-mill hair accessories is why we made the change to KOOSHOO and think you should, too! Think of it this way. Every other hair tie you've owned still exists!